The Logo

A logo is an iconic symbol designed to represent a company, product or service, and sometimes certain places. It also depicts an organization's personality.

The uniqueness of a logo is of utmost importance to avoid confusion in the marketplace among clients, suppliers, users, affiliates, the general public and to give your business a professional identity.

To the extent that a logo achieves this objective, it may function as a trademark, and may be used to uniquely identify businesses, organizations, events, products or services.

Once a logo is designed, one of the most effective means for protecting it is through registration as a trademark, so that no unauthorised third parties can use it, or interfere with the owner's use of it.